Resumé

Design & UX Lead on IPNET Growth Partner 

oct 2020 – now

I work as Design and UX Lead and head the Ipnet Design Ops chapter, where I work directly with the company's product designers. I also work on the company's organizational redesign and participate in the development of its strategic planning.

I am the Product Manager of the squad responsible for the development of IPNET's GeoPortal functionalities.

Digital Product Design Specialist on IPNET Growth Partner 

ago 2020 – out 2020

I worked as Designer of Digital Productcreating prototipes and screens. I also participed as PM of the squad responsible for the development of Ipnet's GeoPortal functionalities, designing and managing the development of the product's functionalities and attending Wilson Sons.

Founding Partner at Hitsy - D&E

jan 2012 – now

I founded Hitsy Design & Strategy alongside the designer Marcela Abbade to generate impact for the Creative Economy through the strengthening of small and medium companies in the sector. In our portfolio of clients, there are companies in the fashion, music, behavior, and more segments. We develop branding, visual communication, design thinking, services and digital projects (UX / UI)in addition to providing consultancy services on digital transformation. Since 2013 the company operates in the agile model.

Since it was created, I have worked in executive, commercial, marketing, and growth management, management and development of branding, design, digital strategy, and UX projects, in addition to content creation and facilitation, ahead of the company's training segment.

Since 2017, we have included consultancy in Digital Transformation in our portfolio of services.

Partner and Co-Facilitator at Gaia Education Brasil 

jan 2020 – presente

Social Work for the Dissemination of Sustainability in Brazil. I work as a content designer, community manager, and co-facilitator.

I am carrying out the International Gaia certification program, composed of the following programs: GEDS in person, ToT, and GEDS on-line, where I have already studied the Social and Economic Dimensions. Composition of themes: U-Theory, Dragon Dreaming, group facilitation, Thinking Environment, and Non-Violent Communication.I participated in an intensive CNV practice group for three months.

Strategic Digital Product Manager at Incredible Products.  

May 2020 - June 2020

I managed the video creation squad,collaborated in the creation of product launch strategies and the creation of content for dissemination.

Head of Produto Digital in OriginalMy Blockchain

June 2019-nov 2019

I worked proposing product implementation and managing the growth squad that is responsible for the development of new features in our digital products:app and website with the logged area. I was also responsible for proposing and approving UI / UX work. With marketing support, I conducted the rebranding of the OriginalMy brand,including a review of the presentation of our offers.

Digital Product Manager Lead on Mutual

dec 2018 – may 2019

I operated as Product Manager responsible for the investor squadI had the role of guiding the Product Owners of each squad and leading the designers of the product chapter that was under my responsibility. I worked in partnership with the CTO developing high value strategies for Mutual's products based on the analysis of its metrics and feedback from our users. I conducted and guided research and tests to validate hypotheses and proposed new features and improvements. I carried out, with the support of Mutual's managers, two training sessions: Agile Culture (Scrum and Kanban) and Branding. e BrandingDuring this period, the CTO and I implemented agile transformation throughout the company, dividing all teams into squads and areas in chapters.

Strategic Digital Product Manager on Squid

mar 2018 – apr 2018

I worked managing Squid's new innovation hub during the pre-launch of their new digital product. I also facilitated Design Thinking workshops with the business and operations areas to obtain new ideas and feedbacks for the product. My work consisted of thinking based on product metrics and insights obtained through workshops on new strategic implementations for the new hub of the Influencer Marketing company.

Community Manager and Product Manager Expert on Tera

feb 2018 – sep 2019

-Support and promotion of Tera's Arrival Meetup in RJ happened in partnership with Vtex
- Promotion of the Tera RJ community
- Support in the production and dissemination of the Product Leardership course March / 2019 - RJ
- Mentor and Jury in the Tera Product Leardership course March / 19 - RJ
- Research Professor in the Product Leardership course March/ 19 - RJ
- Mentor in the Leardership Product Course July / 19 - SP
- Expert in the visit to the Nubank of the class of the Leardership Product course, where the PMs of the companies answered the students' questions July / 19 - SP
- Mentor and Jury in the Leardership Product Course Sep / 19 - SP

Head of Digital Strategy on MJV

oct 2017 – jan 2018

I worked as a digital strategist in the digital department of Bradesco Seguros as a contractor for MJV. I worked organizing the insurer's digital planning for 2018-2019. I also participated in the department's internal planning by defining KPIs for their areas that operated on the Insurer's digital channels such as: e-commerce social networks, portals, and apps to Bradesco. I acted directly with B.I. who provided me datas to monitor the KPI’s of the areas.

Hitsy — D&E Trainings

sep 2014 – aug 2017

- Mentoring in business modeling and jury in the brmalls business Hackathon; Templo.cc (Nov / 2019)

- Material development for internal culture training developed for the brand rebranding; PetroRio

Teacher in the courses: Fluid Identities Sep / 16, Visual Design Apr / 16, Advanced Visual Design Apr / 16, Manifest: Typographic Posters Aug / 15, Manifest: Typographic Posters Jul / 15, Fluid Identities Dec / 14 and Zeitgeist Branding Set / 14

Courses taught

Digital Design Hitsy D&E: Designing excellent systems for Digital Products on Nex Coworking (2017)

Taught in pairs with the designer Marcela Abbade.

Visual Design Hitsy D&E: Designing attractive interfaces for Digital and innovating Products on Templo Co (2016) and on House of Learning Lapa (2016)

Taught in pairs with the designer Marcela Abbade.

Fluid Identities Hitsy D&E: Designing Systems of Id. Visual Flexibility: For Contemporary Brands on Lab 71 (2016)

Taught in pairs with the designer Marcela Abbade.

Zeitgest Branding Hitsy D&E: Planning Contemporary Fashion Brands on Comuna (2015)

Taught in pairs with the Marcela Abbade, participation of Alex Sheeny, and Bárbara Oliveira da Pyramid.

Workshops given

Designing Digital user-centered product

NDesign Curitiba (2017)

Project Management with Agile Methods Hitsy D&E

NDesign Parahyba (2016)

Manifest: Typographic Posters Workshop Hitsy D&E

Casa Nuvem (2015) e NDesign SP (2015)

Branding for Creative Economy Hitsy D&E

NDesign SP (2015)

Branding na Fashion Hitsy D&E

NDesign Goiânia (2014)

Web for Eventos Hitsy D&E

NDesign Goiânia (2014)

Building Icons Hitsy D&E

NDesign Goiânia (2014)

Mentories

Mentor on StartUp Weekend Women RJ, Nex Coworking (2017)

Mentory on business modeling for GWSbusinesswomen, communication blog with over 25.000 readers, Hitsy (2017).

Invited as an advisor in the areas of branding, self-awareness and design in the first class of Estaleiro Liberdade Rio,, Templo (2015).

Talk

More Women in UX

NDesign Curitiba (2017)

How to Design Innovative Digital Products

Woman Techmakers/RJ (2017)

Strategic Planning for Brands of Criative Economy

ASBEA/RJ (2016)

Building Engaged Brands

ESDI (2016)

Presentation of Hitsy’s tragetory

NDesign Parahyba (2016)

Visual Identities for Purpose Brands

Malha (2016)

Branding Archetypes

RDesign Recife (2014)

Creation of the Bonde do Rolê Collaborative Platform.

RDesign Recife (2014)

Events

I mediated Hitsy's Chat about Design Thinking and UX,among the designers Bia Russo, Laura Lessa and Juliana Paolucci, Nex Coworking (2017)

I participated in the Hitsy Chat about Fluid Identities with designer Marcela Abbade and designer Francisco Barcelos, Lab 71 (2016).

I participated in the round table on branding among Hitsy D&E and the Sebastiany Branding office, NDesign Goiânia (2014).

Strategy Planning

Brand Strategy

Branding

Project management

Design Thinking

Graphic Design

Design of Digital Products

Design System

Service Design Facilitation

Art direction

Video direction

Digital Strategy

Online Campaign Management

HTML

English

Adobe Photoshop Advanced

Adobe Illustrator Advanced

Adobe InDesign Advanced

Miro Advanced

PowerPoint Advanced

Excel Basic

Office Advanced

Jira Advanced